In brief: On The Lexis Star Show (Ep. 59, posted Oct. 13), North Star Girl said she left translation work as AI drove rates down, started an adult-content business with her husband at 53, and recalled winning Canadian bodybuilding titles in 2007.
Contains adult themes: the embedded podcast video discusses adult-industry work.
Some people answer a midlife crisis with a sports car. North Star Girl, by her account, answered hers with a business plan, six months of YouTube homework and a husband who said, more or less, fine, but do it properly.
The Quebec creator told her story on Episode 59 of The Lexis Star Show, posted Oct. 13. Host Lexis Star introduced it as her first-ever podcast, saying she had turned down other shows to do this one first.
Translator, then not
She grew up moving at least once a year, she said, because her dad worked in the mining and forest industries, which made her an introvert. After years in sales and marketing in an office, she went back to school at 42 for a translation degree she could do online, so she could work from home with two kids. She translated English into French, she said, and worked for big companies including “Google, Apple, Amazon, uh Ford, GM to name a few.” (Lexis asked about an employee discount. There wasn’t one.)
Then the work changed:
it was getting like harder hand art because AI was starting slowly to get in and we had to work like longer hours for lower price and more pressure and everything.
“I would say fed up with this. I wanted to find a way out,” she said. She saw other women running fan pages and thought it “could be an interesting challenge for me.”
The bodybuilder
Lexis credited her as a Canadian heavyweight champion and Canadian Masters champion in 2007. She said she started lifting as a teenager in an early-’80s basement gym where the men “were like kind of my big brother,” stopped to have kids, came back in her early 30s and took about seven years to win the national title, training mostly in her basement. She said she missed a pro card by one point and never went back for it: “My goal was to win the Canadian bodybuilding and that’s it.”
‘We got to be ready’
She said she pitched the idea to her husband, whom she met on a French-language bodybuilding forum. His answer, by her account: “Okay, but we got to be ready.” They watched YouTube videos for six months and planned her niche and audience. She also has a marketing degree. She launched from her old personal account, which she said had 376 Instagram followers and 12 on Twitter. Today, she said, “we have practically 300,000 followers on Instagram.”
Her first Instagram post, a sports-bra pose, left her “shaking,” she said: “I said, ‘Oh my god, I’m going to die.’” She added that she only started wearing a sports bra at the gym about two years ago.
Her first collab without her husband on set was Kieran Lee, who DMed her, she said. She called him “a really, really, really nice person, respectful gentleman.” The one name left on her wish list, by Lexis’ telling, is Johnny Sins. She said she messaged him but never heard back.
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In the rapid-fire round she chose bodybuilding over fans and freedom over money. Asked where she would never go back, she said Atlantic City and called it “crumbling.” The professional translator then needed a moment to find the English word. The room eventually got there: “decrepitude.”
Her career history, client list, follower counts and timeline come from her own account on the show; we haven’t independently confirmed them, and the episode gives more than one start date for the business. (She admitted on air, “I’m not good with date.”) Her complaint is a common one in her old field. In a January 2024 Society of Authors survey, more than a third of translators said they had lost work to generative AI, the Guardian reported. Lexis Star’s Episode 58 guest was Bryan Dubois.
Her advice to her 18-year-old self: “Oh, be ready,” she said. “It’s going to be a crazy ride.” That’s more or less what her husband said too.
Quick answers
Why did North Star Girl leave translation? She said AI meant longer hours for lower rates and more pressure.
Is she a bodybuilding champion? Lexis Star credited her as Canadian heavyweight champion and Canadian Masters champion in 2007. She said she missed a pro card by one point.
How did she prepare to launch? She and her husband watched YouTube videos for six months and planned her niche and audience. His condition: "we got to be ready."
How big is her following? She said she launched from an account with 376 Instagram followers and now has "practically 300,000." That is her own count and has not been verified.